...And Paris answers. Installation of the Burberry's billboard ad on the facade of the Musée d'Orsay.
A few months ago, someone gifted with a very outstanding sense of business, decided that all that empty space was wasted and therefor needed to be put in use: so why don't fill it with a billboard?
Before Burberry was a Chanel N.5 bottle, but that, I found it somehow more appropriate, because you're in France, Chanel is an iconic national brand, so... But Burberry?! No.
Call it The Modern Art of Globalization, if you like.